dan sandler


Video Snacking

  • Thursday, February 12, 2015 8:55 PM

     Broadcast TV to some, may say is becoming a bit of a dinosaur. It is of note a great number of people are watching their entertainment free online or through paid services; Netflix, Hulu, Amazon …

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Display Ad Metrics Myths & Where to Go

  • Thursday, January 8, 2015 8:35 PM

      Display advertising online whether it be desktop or mobile has been something of a blur whether it's really effective or not. I've built ads with countless clicks, interactions, impression pixel…

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A cold reality of Ad viewability

  • Saturday, August 9, 2014 9:00 PM

Before I get into the nitty gritty I want to clear the air first. I don't mean to make any of the topic about Adviewability sound grim or useless. My goal here is to inform not persuade against online…

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