dan sandler


Display will never die!

  • Monday, March 9, 2015 7:11 PM

     There is a growing trend in the industry that display is dying or dead. The main problem in that statement is that as human beings, the majority of us have eyes. The visual portion of advertising…

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Video Snacking

  • Thursday, February 12, 2015 8:55 PM

     Broadcast TV to some, may say is becoming a bit of a dinosaur. It is of note a great number of people are watching their entertainment free online or through paid services; Netflix, Hulu, Amazon …

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Display Ad Metrics Myths & Where to Go

  • Thursday, January 8, 2015 8:35 PM

      Display advertising online whether it be desktop or mobile has been something of a blur whether it's really effective or not. I've built ads with countless clicks, interactions, impression pixel…

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A cold reality of Ad viewability

  • Saturday, August 9, 2014 9:00 PM

Before I get into the nitty gritty I want to clear the air first. I don't mean to make any of the topic about Adviewability sound grim or useless. My goal here is to inform not persuade against online…

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