dan sandler


How do you define what's important?

  • Friday, November 6, 2015 5:13 PM

    A few years back I had the benefit of going through Six Sigma Lean training. Of the many great topics in lean, the one that stood out most was a tool to determine an items importance was in a proc…

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Consumer Location Targeting

  • Wednesday, October 28, 2015 6:02 AM

Our hunger for right now technologies entertainment, shopping, medical et. there is a silent marketing movement forming around the usage of devices in our lives. Where you use them is just as importan…

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The Generalist A.K.A. “Jack of all Trades”

  • Friday, October 9, 2015 9:06 PM

     Have you ever wanted to do more than your current role? Wonder what it would be like to build instead of sell? Anything is possible but breaking through the mold of having experience, aptitude an…

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Internet Video vs. Broadcast Video

  • Friday, October 9, 2015 9:03 PM

     There is a huge push in the video industry to move towards Internet offered programmings and a campaign against the broadcast side. While there are currently larger opportunities for video online…

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Writing an effective user story

  • Tuesday, June 2, 2015 8:41 AM

     The genesis of the article came out of the ad industry after seeing years of horrifically poor Service Work Orders (SWOs) for ad campaigns. When Agile became really popular and drifted into that …

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Display will never die!

  • Monday, March 9, 2015 7:11 PM

     There is a growing trend in the industry that display is dying or dead. The main problem in that statement is that as human beings, the majority of us have eyes. The visual portion of advertising…

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