There is a time and a place to be direct. A pet peeve of mine are those who are direct out of habit rather than necessity. I'm a big fan of when you either spear or write to people, especially those you don't know, never ever spare the pleasantries. It is just being polite. Thinking back to my early creative writing classes, I recall statements like "trying to know your audience" or "maintaining proper tone". Being direct sets a tone that can be read as being aggressive, bossy, or in some cases …Continue Reading
There is a concept of when you buy something, it costs an amount based off of what it's value is. The problem I always run into is how anything brought to market equates the value charged to the cost. Let's put the quantification of "how much the product is cost to bring it to market aside" and focus on the intrinsic costs of it on the consumer.
There is the "why you need it" argument, an amount to match what it'll take to get it. There is often the "who its better than" argument but the diffic…Continue Reading
The genesis of the article came out of the ad industry after seeing years of horrifically poor Service Work Orders (SWOs) for ad campaigns. When Agile became really popular and drifted into that industry(my industry at the time) the quality of the SWOs didn't improve. The concept of a more formal development structure and iterative work was easy to grasp but writing skills lacked. While my focus here is geared more towards Agile, the guideline would only help non-Agile environments. Keep in…Continue Reading